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The Gift of Kings®

Certified and Traceable

At Loro Piana, we insist on quality above all else, which is why for the past six generations we’ve carefully safeguarded our vertically integrated production. ​

From farm to fibre to final finishing, we know every pair of hands that make our products exceptional. Soon, you will too.

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A new era of transparency and traceability

Soon your new garment from The Gift of Kings® collection will feature a unique digital certification through the Aura Blockchain Consortium.

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Advanced Traceability

Committed to seeking the world’s finest fibres, we trace the origins of all raw materials. This means we know every farmer that produces raw materials for our garments.

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Supply Chain Transparency

Discover every step of our exceptional chain of hands, the precise process elevating raw fibres into sensorial masterpieces.

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Certified Authenticity

Aura Blockchain Consortium will guarantee not only full traceability, but also ensure our renowned quintessential quality is kept intact.

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Proof of Ownership

Personalisation and legacy reach a new level with certified purchases and digital ownership transfers.

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Sustainable Solution

Dedicated to a circular business model, the Aura Blockchain Consortium has pledged to carbon neutrality by 2025.